How to tweak your ads to make them click
Google Adsense Secrets (Part II)
1. How to “play the ads”?
Or I would say “dress” the ads. The choices can be overwhelming. Many people making big mistake to let Google decide for them as default setting. Once again, people don’t visit your website for ads, they want good content. So just make the ads look like an integral part of your content. Therefore, go for text ads instead of image ads. The reason shows at free-web-money.
2. The Best performing Ad Size
You want to use the TEXT ADS and want them to look like anything but an ad. But you want them to have a particular size also.
1st Ranking - 336 x 280 - the Large Rectangle
2nd Ranking - 300 x 250 - the Medium Rectangle
Why? Because it gets the most clicks! The next thing - stay away from 468 x 60 ad block. Think by yourself, how many times have you ever seen that size of block? It seems like 468 x 60 ad block screams, “Hey, I’m an advertisement! DON’T CLICK ME!” Yup, this is the block banner format that we all come and love and …… IGNORE.
3. “Dress” the ads
You can make more than DOUBLE your double click-through’s by making the border and background color “go” which mean choose the exactly same color as your website page background. Besides, Text is a design too! But too many text styles can confuse your readers/visitors. Instead, try legitimate way to make the ads look like a part of your content.
4. Blue is the best color
To do the link exchange or the ads in a logic way, users come to your site expect their links are something more sparkling than your content, just as they expect stop/caution signs to be red and warning signs to be yellow. So they expect to see the links in blue. Keep your link in blue and you can experience an increase in click-throughs as high as 25%
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